Post by ummefatihaayat12 on Feb 28, 2024 0:54:28 GMT -5
Social media KPIs will determine the success of any analytics initiative. These metrics, when well defined, are what you really need to measure social media success. Knowing the acceptance of the latest product launched or knowing the social reputation of the brand are necessary information to be able to make the right decisions. But the data on which they are based cannot be excessive or superfluous, overwhelming with a stream of statistics among which it is difficult to make sense, but must be sufficient and precise. Determining indicators is a critically important task. Do you know which are the best social media KPIs for your organization? Melpomenem Social media KPI: learn to choose Today, advanced analytics tools are so powerful, and there are such good solutions for storing and processing large volumes of information, that the difficult thing is knowing how to choose. You can have everything, but is it really necessary? When social media KPIs are not chosen correctly , usefulness is lost.
Its efficiency declines and, instead of saving time and gaining efficiency, the opposite results are obtained. We must not forget that these indicators must be monitored by social media administrators, in order to report on the progress and performance of corporate accounts. Therefore, it is assumed that, at a minimum, these KPIs must: Be aligned with business metrics. Reflect the reality of what you want to measure. Be sufficient and respond to an objective. With these premises in mind, when determining social media KPIs for the India Part Time Job Seekers Phone Number List main social networks, the following could be taken as an example: 1. Facebook – There are a variety of metrics that can be measured through your analysis. Some deserve to be examined every day and others can be monitored weekly or monthly. The key KPIs to take into account are: Number of Likes: both the volume and its comparison with the growth of the previous month and year. Number of followers: at page level and entry level. Number of people talking about the topic: people who participate with its content.
Evaluating Facebook in this way also allows you to monitor social media KPIs that address other key objectives, both marketing and business, such as traffic generated to the corporate website, questions answered or comments transmitted (in relation, for example, to product improvement) and the profiles that may be interesting as potential candidates to join the ranks of the organization. 2. Twitter: this social network is very particular and, in fact, on the market there are technological tools especially aimed at processing and analyzing its data, such as Lantares BigTweet , whose implementation optimizes the results of business intelligence by multiplying its reach. In any case, when it comes to choosing social media KPIs for this network, the most interesting ones are: Number of followers. Segmentation of followers in terms of their interests, location, gender or language. Activity on Twitter (retweets, favorites, etc.). As in the Facebook analysis, we must also monitor those other KPIs that reflect data such as the related customer service issued (at the level of quantity and number of cases resolved satisfactorily), the traffic generated to the company's website, the analysis of the competition (hashtags and lists), the number of questions answered or comments transmitted and also the queries dealt with through direct messages.